5 Secrets to preventing brand damage when your product fails

AMG Logistics

A mishandled product recall may wreak havoc on your company’s image, market share, and bottom line. Companies, on the other hand, may efficiently handle recalls to limit risk and prevent brand damage if they have sufficient planning and mechanisms in place.

It is important not to view a product recall as a single event, but as a cycle or series of related events that must be planned. The events that make up total recalls can be broken down into a five-step approach for more effective planning and execution.

  1. The importance of having a strategy: It’s critical to have a recall plan before a recall occurs. A well-thought-out strategy will guarantee that the reaction is as efficient as feasible. A business must analyse each phase of the recall process, including notice, retrieval, processing, and reporting while developing a recall strategy. Companies should make sure that their recall plans explicitly outline each member of the recall management team’s duties and responsibilities.

  2. Notification and reaction are required: Mismanaging notice and reaction can put people’s health and safety in jeopardy, heighten customer uneasiness, and expose businesses to litigation. Communication channels must be always open. The messaging must be clear, consistent, and show care. A recall may be up and running in as little as 24 hours if proper planning is in place, including contact centre operations, private data registries, traceable direct delivery, safety warnings, and web-based solutions that assist customers to acquire the information they need to keep safe.

  3. Retrieval: Removing damaged products off shop shelves, the supply chain, and even directly from consumers’ homes is a time-consuming operation for which most businesses lack a practical solution. In rare situations, whole product lines may be recalled due to a lack of care, increasing the manufacturer’s recall expenses excessively. In-person effectiveness checks in smaller-volume retailers and distribution centres can assist verify that only recalled items are off the shelves.

  4. Sustainability: Companies must discard and dispose of recalled items in an environmentally friendly manner. Sustainable recall best practices that have a low environmental effect can save money and build goodwill. Alternative methods for recycling or end-of-life product optimization of items that would otherwise be discarded are critical.

  5. Disposal and processing: The difficult task of removing, processing, storing, and destroying recalled items is governed by strict regulatory legislation. This procedure necessitates a well-thought-out infrastructure that provides top-notch security, total return integrity, and the necessary surge capacity to accommodate the flood of merchandise. This stage also necessitates data visibility for labelling and tracking items throughout the recall lifecycle.

When it comes to managing a recall, companies who are prepared to address these five phases guarantee that their brand reputation is reinforced in the end.

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AMG Logistics is a Lagos-based TRACE certified logistics company. Our services include Freight Forwarding, Customs Clearance, Trucking, Distribution, and Warehousing within Nigeria.

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